Before Shore Thang there was the photography book ‘Lazy Sunday’. The artistic photography project conceived by Shore Thang creative director and photographer Zachary Elliot, captures the SoCal aesthetic. The unmistakable California vibe, coastal setting and relaxed intimacy of the models and their surroundings. A lavishly illustrated collection of model portraits which draws inspiration from the beautiful Pacific Palisades and Venice Beach, ‘Lazy Sunday’ was photographed between 2015 and 2018 and is currently out of print. ‘Lazy Sunday’ is indeed a beautiful coffee table book, but there is so much more to it. It documents a collaborative and aesthetic process which eventually went on to define Shore Thang. The collection showcases the collabs, aesthetics, individual engagements and experiments that went into creating ‘Lazy Sunday,” which shaped the artistic identity which evolved into the Shore Thang that we know today. Demonstrating Elliot’s talent for creating compelling images among unguarded moments. The Venice Beach setting with its street style, iconic canals and weed smell is part of the set-up. There are also more world cities paired with several of the models. Elements of nostalgia are preserved in these images. Capturing a fleeting moment, into something timeless and classic. The confidence and joy of […]