So, I have actually been thinking, that this content-making organization creates some sort of a shallow identity which occasionally can make the content developer or the influencer a little as well far-off from her real self and the audience. Take the instance of Julia Burch, really, unlike most of the influencers of her calibre, she has made reasonable initiatives to draw out her authentic side. Far from the curated and extremely modified photoshoots. The consistently practiced TikTok lip sync video clips and to some extent the tactical and organized try-on haul videos, there is more to see about her authentic self.
You see when an influencer gets to a certain star degree, it becomes a pressure for her to preserve some type of photo, for one to ensure she keeps some level of perfection that would make them an ideal Idolizer. Second, the brand name endorsement offers call for an outstanding photo to stand for the brand. All these do come with the cost of the influencer appearing a little better than a robot but less than a human.
So, for people like Julia, a balance has to be accomplished from time to time she would require to take a break and remind her target market, she is just a human being, no better than any of them. One of the most reliable method she did this was when she did a video clip concerning her normal day as an influencer.
The video is rather straightforward and starts with when she gets up, and I saw how much time she takes into making her appearance sensational, especially when it concerns applying make-up. She does reveal her target market what she does prior to she reaches her workdesk and starts livestreaming, just how she prepares her meals, and the breaks she takes throughout preparing dinner and getting to bed.
I considered the video as something extremely fascinating to see, and an excellent means to expand her material. The majority of fans are curious to know what occurs behind the scenes and there is no better way of showing individual authority than taking the followers via what her common day looks like. While at it, I might not aid however observe that she was using regular items which method is one of the most subtle means of endorsing particular brands without making it too obvious. When it involves brand recommendation it functions much better when the influencers appear to be not also attempting and Julia did so well with this. Finally, the video was a good way to start engagement as fans would have had a lot to speak about and ask. An unlike the normal influencer phony life, isn't it?
